Is Your Website Being Found? Here’s How to Boost Discoverability

Your website might be beautifully designed and full of compelling content—but if people can’t find it, it won’t deliver the results you’re hoping for.

Whether you're a luxury Cornish retreat or a premium lifestyle brand, discoverability—how easily your website appears in search results—is essential. At Engine House Media, we help businesses make meaningful connections through smart, content-led marketing. That starts with being seen by the right people at the right time.

Here are four effective ways to improve your digital discoverability, starting today.

1. Optimise Your Google Business Profile

Your Google Business Profile (formerly Google My Business) is a free but powerful tool—particularly if you rely on local or regional traffic. When someone searches “boutique spa near St Ives” or “luxury dog-friendly holidays in Cornwall”, your profile plays a major role in whether you appear.

Make sure your listing includes:

• Correct business name, contact info, and opening hours.

• High-quality images that build visual trust.

• Customer reviews—and considered responses.

• Regular updates, such as seasonal offers or events.

All of this contributes to your visibility on Google Maps and local search results.

Engine House Tip: Add a monthly reminder to review your profile. Even minor updates show Google your business is active and relevant.

How The Ocean Agency Can Help: As Engine House Media’s digital partner, The Ocean Agency can audit and optimise your Google Business Profile, ensuring it’s fully set up to support your local SEO strategy with fresh, engaging content updates.

2. Use Local Keywords Authentically

Search engines rely on your content to understand where you operate and who you serve. Including location-specific keywords naturally throughout your site helps Google surface your content to the right audience.

Instead of simply saying “relaxing yoga classes”, try:

“A relaxing St Ives yoga studio offering mindfulness classes and wellness retreats on the Cornish coast.”

Where to use keywords:

• Page titles and meta descriptions

• Headers and body copy

• Image alt tags and page URLs

Engine House Tip: Avoid keyword stuffing. Focus on how your customers speak—like “luxury holiday home near Padstow” rather than just “holiday cottage”.

How The Ocean Agency Can Help: The Ocean Agency can support you with keyword research tailored to your target audience and location, and help you weave these into web pages, blog content, and metadata to strengthen your organic reach.

3. Answer Common Customer Questions with FAQs

Google is a Q&A machine—and your website should be too. A helpful FAQ section not only provides clarity for visitors, but also boosts your chances of ranking for specific search queries (even as a featured snippet).

Types of FAQs to include:

• Delivery-related: “Do you ship to mainland UK?”

• Product-focused: “What makes your skincare range organic?”

• Location-based: “Where can I find handmade candles in Fowey?”

These can also be repurposed as blog posts or short-form content across digital channels.

Engine House Tip: Use tools like AnswerThePublic or Google’s “People also ask” section to find the questions people are already searching for.

How The Ocean Agency Can Help: The Ocean Agency can curate SEO-rich FAQ sections based on search trends and buyer intent. We’ll ensure your answers are structured for discoverability—both for voice search and Google’s featured snippet boxes.

4. Use Local and Industry Directories to Boost Authority

Though often overlooked, local directories play a critical role in building digital credibility. Search engines look for consistent business information across platforms to verify legitimacy.

Where to list your business:

• Yell.com

• Tourism directories and town websites

• Industry-specific listings (e.g. for sustainable goods or artisan makers)

• Review platforms like Trustpilot or TripAdvisor

• Cornwall Living’s Business Directory

Ensure your Name, Address, Phone number (NAP) and website URL are consistent across every listing.

Engine House Tip: Track your listings with a simple spreadsheet so you can easily update them when things change.

How The Ocean Agency Can Help: We offer local listing audits and can ensure your NAP data is consistent across platforms, improving your local SEO authority and giving customers more ways to find and trust your brand.

Why It All Matters

Discoverability is one of the most efficient and cost-effective ways to grow your business online. It increases traffic, improves engagement and ultimately boosts conversion—without the ongoing cost of paid advertising.

More discoverability = more trafficMore traffic = more conversionsMore conversions = more growth

Let’s Make Sure You’re Seen—and Remembered

At Engine House Media, we combine the power of beautiful print, digital storytelling, and performance-driven marketing. And with The Ocean Agency as your digital partner, we’ll help you strengthen your online presence and build meaningful, lasting connections.