DRIFT: A UNIQUE, HIGH NET-WORTH AUDIENCE
DRIFT provides its high net-worth and discerning readers with the most relevant and exclusive content from Cornwall regarding properties, interiors, fashion, art, jewellery and a coastal lifestyle – reaching them both when and where they have the time to read and relax.
The circulation delivers a high-value customer experience that builds a deeper relationship with ‘ultra-high net-worth’ individuals who are looking – more than ever – for a brand they can trust
HIGH NET-WORTH AND PASSIONATE ABOUT CORNWALL
HOLIDAY MAKERS
HOLIDAY MAKERS
High net-worth holiday makers, who travel from all corners of the globe and look to stay in the best hotels and are letting the biggest holiday homes
RESIDENTS
High net-worth residents living in the finest properties in boutique locations across Cornwall, that have been designated through intensive research and data from Savills
RESIDENTS
SECOND HOME OWNERS
With very high disposable income and visiting regularly, the high net-worth second home owner market is one of the most highly sought after amongst our brand clients
SECOND HOME OWNERS
VFR MARKET
VISITING FRIENDS & RELATIVES
The visiting friends and relatives market is the highest spending market in Cornwall, and when coupled with a high net-worth individual who is visiting regularly, this becomes a very significant audience
VISITORS
High net-worth day trippers, those on business trips and visiting on short breaks from across the UK. Day visitors to Cornwall spend in excess of £400m
VISITORS
