CORNWALL LIVING: THE READER STATISTICS
Over the last eight years we've garnered a huge amount of data and information from our readers, browsers, viewers and social media followers. It helps us develop our content, build our products and make sure we're reaching the right audience to deliver our clients the right response from the right people.
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PROPERTY VALUE
24%
24%
Tell us that they live in properties valued between £500k & £1M
PURCHASING POWER
87%
87%
Are more likely to purchase a product or service seen in Cornwall Living
SECOND HOMES
5%
5%
Said that they own at least one second property in Cornwall
TRAVEL
75%
75%
Live outside of Cornwall but travel in to the county at least once a year
AB DEMOGRAPHIC
76%
76%
Tell us that they live in properties valued between £500k & £1M
FEMALE
70%
70%
Female readership and the key decision makers around household spending
AVERAGE AGE
35-45
35-45
Average age of the Cornwall Living audience, wanting to create memories
PROPERTY OVER £1M
2%
2%
Live in properties, in boutique areas, that are valued over £1M
WITH CHILDREN
36%
36%
Visit Cornwall with children and are looking for family activities and days out
WITH DOG
28%
28%
Visit Cornwall with their dog and are interested in finding dog friendly venues
STAY
44%
44%
Look to stay in a self-catering cottage or apartment when visiting Cornwall
CORNWALL AS FIRST CHOICE
91%
91%
Say that Cornwall is their first choice destination for a holiday or short break
