CORNWALL LIVING: THE READER STATISTICS

Over the last eight years we've garnered a huge amount of data and information from our readers, browsers, viewers and social media followers. It helps us develop our content, build our products and make sure we're reaching the right audience to deliver our clients the right response from the right people.

PROPERTY VALUE
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24%

24%

Tell us that they live in properties valued between £500k & £1M

PURCHASING POWER
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87%

87%

Are more likely to purchase a product or service seen in Cornwall Living

SECOND HOMES
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5%

5%

Said that they own at least one second property in Cornwall

TRAVEL
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75%

75%

Live outside of Cornwall but travel in to the county at least once a year

AB DEMOGRAPHIC
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76%

76%

Tell us that they live in properties valued between £500k & £1M

FEMALE
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70%

70%

Female readership and the key decision makers around household spending

AVERAGE AGE
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35-45

35-45

Average age of the Cornwall Living audience, wanting to create memories

PROPERTY OVER £1M
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2%

2%

Live in properties, in boutique areas, that are valued over £1M

WITH CHILDREN
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36%

36%

Visit Cornwall with children and are looking for family activities and days out

WITH DOG
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28%

28%

Visit Cornwall with their dog and are interested in finding dog friendly venues

STAY
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44%

44%

Look to stay in a self-catering cottage or apartment when visiting Cornwall

CORNWALL AS FIRST CHOICE
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91%

91%

Say that Cornwall is their first choice destination for a holiday or short break

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